Since 2013, Equilis has established an internal Aesthetics Committee. As its name suggests, this committee focuses on the design of projects, but not only that: by taking an interest in aesthetics, the developer aims above all to improve the quality of its projects and offer occupants greater well-being.
At Equilis, the aesthetic aspect of projects has always been a central point. The beauty of a place is not only pleasing to the eye, but also, and above all, contributes to the well-being of its inhabitants and users. Light, exterior design and materials are all elements that make people feel at ease in a place.
Like most developers, Equilis first integrated the aesthetic dimension of its projects into a traditional business process. This system worked but had some limitations, so in 2013 the company created an Aesthetics Committee dedicated solely to this aspect. Since then, each project is presented to this team, which is composed of various Equilis international managers and Carl Mestdagh, founder and Executive Chairman.
Aesthetics that makes sense
The Aesthetics Committee is usually involved before permits are filed, as well as before and during construction. It is not uncommon for the team to go directly to the construction site, for example to evaluate a choice of materials or determine certain finishes. Prior to this, the committee is also interested in the programming of the buildings, exterior fittings, roads, street furniture, etc. Its role is to take the time to think about aesthetic issues, which brings real added value.
“Having a team that focuses solely on aesthetics allows us to take a step back and, as we have seen in recent years, it improves the overall quality of the projects we build as our teams themselves become more demanding in this regard,” says Muriel Hubert, Head of Marketing and Communications.
“Focusing on aesthetics in this way, we also achieve consistency and continuity within a single project, and more broadly across all Equilis projects whatever the country standards are .”
However, the developer is not looking to replicate its achievements; on the contrary. At Equilis, the aesthetics of the site are always aimed at improving quality of life, and consequently, beauty must fit into its local context. Equilis also strives to fine-tune details that are important:
“When we uncovered the river Lasne at the Papeteries de Genval, for example, the materials and furniture were chosen so that people would settle and walk around it,” says Muriel Hubert.
“There are many small elements that can make places more viable and help create a bond.”
ESG criteria to further improve projects
Over the years, the Aesthetics Committee has become a true guarantor of quality and values at Equilis. Its evolution has followed that of the group, which is why the composition of the committee has also become more international in recent years.
The Aesthetics Committee is also in the process of transforming itself in order to give an even more important role to ESG (Environmental, Social and Governance) criteria. For Equilis, this is a necessary and relevant evolution to meet the needs of the market and society. It is also a way to continuously improve its developments, in the interest of both investors and end users.